Rotary learns about branding, inducts 2
Searle Swedlund, executive director for the Buffalo City Tourism Foundation, discussed the new branding logo, and how it fit with local goals and needs as well as the North Dakota Tourism programs at the recent Rotary meeting.
The goal in branding Jamestown was to define who its audience is, assess the assets of the area and build a strategic plan, Swedlund said. From the research, three Guest Profiles were established to market this area.
Guest Profile No. 1, “History Seekers,” is geared for those who are retired and want to spend one to three days in the area viewing the history of the community and surrounding area. The National Buffalo Museum, Fort Seward, Frontier Village and birding are a few of the areas which can be seen here.
Guest Profile No. 2 is geared to families that want recreation, camping, fishing and historic sites within a two-hour drive from home.
Guest Profile No. 3 is marketing this area as a regional hub; these blend well with Carrington, Valley City and Devils Lake areas of interest, Swedlund said.
He also spoke about the North Dakota Tourism promotions on scenic byways and backways, getting people to get off the freeways and see some of the real beauty of the state. To be a byway or backway the road must meet the following categories: scenic, natural, historic, cultural, archaeological and recreational. Sheyenne River Byway is right in our backyard, Swedlund said.
Beer and wine made in North Dakota are also being marketed through North Dakota Tourism. There are eight brewing companies and 30 wineries.
The tourism office has brochures throughout the community for the public to pick up as well as checking online.
President Carrie Orn presided at the meeting, David Rogers gave the table blessing, Gary Riffe and Jackie Tewes led the group in singing and Mark Sherfy collected “Happy Dollars” for Rotary projects. Orn gave the club an update on the finances, announced the board members and leadership for the 2014-15 years which starts July 1. Nick Schmidt will be the incoming president, Mary Jensen is the vice president and Shirley Jackson will continue as secretary/treasurer. Board members are Katie Andersen, Erin Paulson, Mark Sherfy, Quincy Backen, Jason Connolly and Orn is the immediate past president.
Guests at the meeting were David Weber, pastor at St. John’s Lutheran Church in Jamestown, Fernando Amorim, information technology manager at AGI, and Greg Franklin, senior vice president of business lending at Unison Bank. Orn thanked those who helped at the East/West All-Star Rotary Soccer Tournament and inducted Jennifer Bollingberg as a new member into the Jamestown club. She is a certified public accountant at Schauer and Associates, PC.
Today’s speaker is Stutsman County Sheriff Chad Kaiser, Warren Tobin will give the invocation, Mark Sherfy will lead in singing, and Austin Bauer is the sergeant-at-arms.