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Another name change: Versus to NBC Sports Network

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NEW YORK (AP) -- The cable channel with three names in 5½ years is getting its new identity from one of the most recognizable brands in sports broadcasting.

Once Outdoor Life Network, now Versus, it will become NBC Sports Network on Monday.

What's in a name? Linking the channel to such a known quantity could make an impact as simple as encouraging cable companies to stick it in a more high-profile spot on the dial.

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