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The Bakken brand: Bakken-themed merchandise is taking off

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DICKINSON, N.D. — Oil isn’t the only item for which the “Bakken” name will move product.

The popularity of Bakken-branded foods, souvenirs and clothing is showing how the oil boom isn’t only affecting the economy — it’s a national story. Whether it’s on a T-shirt in a gas station, a candy bar or a brand of beer, the Bakken and North Dakota’s oil boom are a hot trend.
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