Fox Released 'El Nino' Punches Biggest Spanish Bow of 2014
LOS ANGELES - Fox-distribbed Telecinco Cinema production "El Nino," part of Studiocanal's Toronto slate, has punched the best opening frame for any Spanish film this year, with a EUR2.9 million ($3.81 million) first weekend.
Bow is also the third-best of any film this year, shaded by "Dawn of the Planet of the Apes" ($4.65 million) and "Maleficent" ($4.3 million).
"'El Nino' marks a new hit for Telecinco Cinema and Fox. The films is one of the most anticipated in a year where Spanish cinema should beat box office records," said Arturo Guillen, VP Rentrak, Europe.
Set in the Gibraltar Straits, which moves 500 tons of drugs a year between Morocco, Gibraltar and Spain, One of the most ambitious action thrillers ever from Spain, with spectacular action scenes as a small-time Moroccan drug runner speed boats across the Straits, dodging customs police.
HispanoFox is judged one of Spain's savviest distributors. Movie co-stars Luis Tosar ("Miami Vice), an admired actor in Spain, plus a to-notch cast of character actors and Ian McShane ("Pirates of the Caribbean: On Stranger Tides").
"El Nino" marks director Daniel Monzon's breakout B.O. hit "Cell 211," also toplining Tosar.
And, implementing one of the most successful last-decade business models in international - big broadcaster promotion muscle for a big national title - Telecinco Cinema owner Mediaset Espana, Spain's biggest broadcast network, put its back behind "El Nino" promoting it during key TV transmissions - World Cup soccer, for instance - and across its phalanx of free-to-air channels.