Grants available to promote products
Agriculture Commissioner Doug Goehring said hospitality-related businesses are eligible for grants of up to $1,000 for promoting the use of North Dakota specialty crops or Pride of Dakota products in their menus.
“These grants are intended to increase use of specialty crops and Pride of Dakota products,” Goehring said. “They are also meant to increase awareness on the part of hospitality businesses and their customers of the value and availability of these products.”
Goehring said the North Dakota Department of Agriculture has $3,000 for specialty crop promotion and $3,000 for Pride of Dakota product promotion. Individual businesses may qualify for up to $1,000 to help fund marketing efforts and create promotional materials to raise awareness of specialty crops and/or Pride of Dakota products they use.
Specialty crops include fruits, berries, tree nuts, vegetables, herbs, spices and cultivated greens. A list of specialty crops is available at www.ams.usda.gov /AMSv1.0/scbgpdefini tions. A list of Pride of Dakota member companies is available at www.prideofdakota.com.
Goehring said eligibility guidelines include:
* A business must use locally-sourced specialty crops or Pride of Dakota products in one or more of its menu items.
* Promotional and advertising materials must specifically mention which specialty crops or Pride of Dakota products are used.
* Advertisements cannot include other menu items that are not specialty crops or Pride of Dakota products.
Grant funds may be used for marketing materials such as menus, table tents, signage and print and broadcast advertising.
Application forms are available at www.nd.gov/ ndda/files/resource/Hospi talityGrantApp.pdf. Completed applications are due by 5 p.m. July 18.
Goehring said more information and assistance is available by contacting Jamie Good, local foods marketing specialist, at 701-328-2659 or firstname.lastname@example.org or Kelly Wald, Pride of Dakota marketing specialist, at 701-328-2307 or email@example.com.
A specialty crop grant from the USDA Agricultural Marketing Service provided $3,000 for the grant program with the remainder from state appropriation.