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Kellogg cuts full-year sales forecast as cereal sales fall

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July 31 (Reuters) - Kellogg Co, the world's largest maker of breakfast cereal, reported its fifth straight decline in quarterly U.S. cereal sales and said it no longer expects full-year internal sales to rise.

Internal sales, which excludes foreign currency translation, acquisitions, dispositions, and integration costs, fell 1.5 percent in the second quarter ended June 28, Kellogg said.

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