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Shoppers form a line Thursday before the 5 p.m. opening of Toys "R" Us in south Fargo. (David Samson / Forum News Service )

Psychology of shopping and sales: Study shows average shopper has difficulty comparing value of promotions

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By Cali Owings and Patrick Springer, Forum News Service

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FARGO — Poonam Oatis felt a mild adrenaline rush when she queued up for a deal on a chilly Thursday afternoon while less ardent shoppers were content to digest

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