SiriusXM partnering with YouTube for weekly radio show
The show will be hosted by YouTube personality Jenna Marbles, who currently has over 13 million subscribers to her channel. Marbles will help introduce the Hits 1 audience to the top emerging and breakout songs based on YouTube data collected over the previous week, selected by SiriusXM.
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“The YouTube 15” will air weekly starting July 11 on Fridays at 6 p.m. ET. The show will replay throughout the weekend, and will also be available via SiriusXM's Internet Radio App on smartphones and other connected devices. Online listeners can also tune in via siriusxm.com.
“We are excited to work with YouTube on creating The YouTube 15 and to put a spotlight on the songs and artists emerging out of the world's largest music video platform,” said Scott Greenstein, president and chief content officer, SiriusXM. “Our nationwide audience tunes to SiriusXM Hits 1 as the home of the best pop music and the first place to play new artists and new music. With The YouTube 15, we will take that promise of music discovery even further, delivering songs emerging from YouTube directly into the car and also through the SiriusXM app forsmartphones and tablets.”