Published January 29, 2010, 08:28 AM
Consumers return to brand names
Two of the world’s most familiar consumer products companies, Procter & Gamble and Colgate-Palmolive, say sales are improving for their toothpastes, soaps and other household items.
CINCINNATI (AP) — Two of the world’s most familiar consumer products companies, Procter & Gamble and Colgate-Palmolive, say sales are improving for their toothpastes, soaps and other household items.
They’re using promotions, tinkering with prices and rolling out new versions of popular lines to attract cash-strapped shoppers who had been turning to store brands or other cheaper options. They’re also benefiting from consumers in growing overseas markets such as Brazil and China.
Tags: us business, procter and gamble, brand names, business, colgate, palmolive, consumers
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