Sturgis bar changes name
The owner of a Sturgis bar being sued by a motorcycle magazine publisher for dropping the Easyriders brand said it will continue as Sturgis Saloon Company.
STURGIS, S.D. (AP) — The owner of a Sturgis bar being sued by a motorcycle magazine publisher for dropping the Easyriders brand said it will continue as Sturgis Saloon Company.
Scott Upton of Fargo, N.D.-based KSLB&D Inc. said the former Easyriders Saloon & Steakhouse is no longer associated with that brand.
He said KSLB&D will also operate a Hooters during the 2012 Sturgis Motorcycle Rally in a spot between its saloon and the former Broken Spoke, a business it acquired and renamed Sickies Garage.
The suit filed by Paisano Publications LLC in Los Angeles last week accuses the bar of breaching contract by covering up its Easyriders logos and acting as their own sales agent for vendor space.
Upton said the company denies the allegations in Paisano’s complaint and will seek all recoverable damages.
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