Published November 01, 2012, 07:13 AM
World Series drives in Fox weekly ratings win
Fox’s competitors didn’t have a sporting chance against its post-season baseball broadcasts even though San Francisco’s sweep earned a record-low World Series rating.
LOS ANGELES (AP) — Fox’s competitors didn’t have a sporting chance against its post-season baseball broadcasts even though San Francisco’s sweep earned a record-low World Series rating.
The Giants’ four-game victory over the Detroit Tigers was enough to put Fox atop last week’s ratings, according to Nielsen Co. figures released Tuesday.
The fall classic averaged 12.7 million viewers, the smallest audience since Nielsen began measuring with People Meters in 1987.
“It’s important for us to remain focused on the series relative to today’s competitive environment rather than bygone years,” Fox Sports Media Group executive Michael Mulvihill said, noting the contest remained a strong performer.
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