Published November 25, 2009, 08:45 AM
Verizon opposes Sprint’s claim
A national advertising watchdog is asking Sprint Nextel Corp. to drop its ads calling itself “America’s most dependable 3G network.” The National Advertising Division of the Council of Better Business Bureaus made the recommendation following a challenge to Sprint’s ads by rival Verizon Wireless.
NEW YORK (AP) — A national advertising watchdog is asking Sprint Nextel Corp. to drop its ads calling itself “America’s most dependable 3G network.”
The National Advertising Division of the Council of Better Business Bureaus made the recommendation following a challenge to Sprint’s ads by rival Verizon Wireless.
The division said the most recent tests by the researcher Nielsen Co. showed Verizon had fewer calls blocked or dropped than Sprint. Sprint argued that reviewers should look at more than one set of tests to avoid one-time events like weather.
Tags: us business, business, verizon, sprint
More from around the web
RSS Feeds