How the pros use the psychology of persuasion to make us buy now

The psychology of persuasion has always fascinated me — probably because I stink at it. When I was in college, I worked for a while as a salesman at a Slumberland store. Maybe I wasn’t fired . . . technically. I was, after all, the model employee — never late, always responsible, well dressed, pleasant with the customers. I just never sold anything. Being a bit of an introvert, every prospect seemed to me like that cute girl I was too shy to talk to.

By: By Chris Wondra, The Jamestown Sun