SEASIDE HEIGHTS, N.J. (AP) — There's a certain T-shirt hanging on the wall of The Shore Store, a boardwalk clothing shop where cast members of MTV's “Jersey Shore” punch the clock at their day jobs for the show. It reads, “I Love Seaside Heights, New Jersey this time of year!”
Hair gel and hair extensions, tanning and True Religion jeans, Ed Hardy T-shirts and eyebrow threading. It’s fashion, “Jersey Shore”-style.
MTV’s hit reality show put the spotlight on the style of a group of 20-something Italian-Americans, self-professed “guidos” and “guidettes,” as they partied and fist-pumped their way through a Seaside Heights, N.J., summer. And now their style — heavy on gravity-defying hair and deeply revealing tops — is catching on among a non-“guido” audience that’s tuned in not just for the drama, but to study the cast’s particular, and sometimes peculiar, fashion choices.
By Michelle R. Smith, The Associated Press
, February 10, 2010
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