Weather Forecast


DuPont Pioneer launches "Encirca" farm data services platform


Feb 27 (Reuters) - DuPont Pioneer, the agricultural seed unit of DuPont, said on Thursday it was launching a suite of "whole-farm decision" services aimed at boosting crop productivity, a line of business many in the agricultural sector are racing to offer.

The platform of data and technology services, to be called "Encirca," will have a dedicated website and a team of about 50 Encirca sales and service agents through key corn- and soybean-growing areas of the U.S. Midwest, DuPont said.

The move, which comes just ahead of the key U.S. spring planting season for corn, soybeans and other crops, follows several deals the company has signed with various information and technology partners.

DuPont Pioneer Director of Decision Services Joe Foresman said he expects the series of offerings planned under the Encirca umbrella to have a "pretty material impact" on company revenues.

"There is definitely pent-up demand," said Foresman.

"EncircaSM View" will provide farmers with a free information site on crop observations as well as a fee-based program that includes market news and analysis, grain trading capabilities and location specific weather forecasts. It launches in March.

Farmers can track crop performance and conditions across a range of three to 50 counties in their area through a mobile application as part of the offering.

DuPont said it is pricing its fee-based program at $150 a month after an initial set-up fee of $450.