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Webinar on rural marketing set for Jan. 12

The North Dakota Department of Commerce – Tourism Division, North Dakota State University Extension Center for Community Vitality and Small Business Survival are offering an interactive webinar “What Works in Rural Marketing Today: Be heard without shouting” at 2 p.m. Jan. 12.

Featured speaker Becky McCray is a small-town business owner from Oklahoma. She and her husband, Joe, own a retail store and a cattle ranch. She shares insights from this real-world experience at her website, Small Biz Survival, and in her award-winning book, “Small Town Rules.” Her practical perspective is often featured in a wide range of media, from The New York Times to The High Plains Journal. She makes her home base in Hopeton, Okla., a community of 30 people.

McCray was featured at the “Big Ideas for Small Towns” workshop in Washburn, N.D., earlier this year where she shared ideas for making communities more open to new ideas and for being more successful in marketing.

“This interactive webinar will help participants learn how they can put layering into practice in your very next email, social update or printed item,” said Dean Ihla, North Dakota Tourism development manager. “They will get ideas and tools to help create valuable messages that get through and get remembered by their target audiences.”

There is no cost to participate in the webinar, but advanced registration is required. To register or learn more about the webinar, go to