Right now, country of origin labeling is in jeopardy in the farm bill conference. We know that some conferees intend to introduce an amendment shortly that will gut or repeal U.S. COOL. If this amendment passes, U.S. ranchers will not be able to differentiate their product with a U.S. label, and consumers will not have the information they need at the point of purchase. The anti-COOL groups and their supporters want U.S. beef to become a generic product of North America.