Find classic cars, UTVs and ATVs at Dale's Auto Mall and More

The business features a large display of community and automotive memorabilia.

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Shopping at Dale's Auto Mall and More offers customers the opportunity to also view vintage classic cars and oil and gas memorabilia.
John M. Steiner / The Jamestown Sun

Editor's note: This story is advertorial content as part of the 2023 Jamestown Sun Progress Edition on "Business, Workforce, Retention."

JAMESTOWN — The largest auto showroom in Jamestown is also one of the community's largest displays of community and automotive memorabilia, according to Dale Lende, owner of Dale’s Auto Mall and More.

The building, previously the Safari Lanes bowling alley, offers 18,000 square feet of space where up to 20 classic cars and 40 utility terrain vehicles and all-terrain vehicles are displayed.

“It is complete indoor shopping,” Lende said. “There is not another place like this in North Dakota.”

Dales Auto Mall handles the Massimo and Aodes lines of ATV and UTVs. The vehicles can handle a number of transportation and hauling needs on the farm or ranch.


“The uniqueness is these are assembled in America,” Lende said. “They have a better warranty and complete service here, and people can save thousands over some other brands.”

The Auto Mall is the largest dealership in the U.S. for the Massimo and Aodes brands.

While there are more ATVs and UTVs on the showroom floor, it is the classic cars that catch the most attention.

“We buy, sell and consign classic cars,” Lende said. “I’ve always liked classic cars.”

Along with sales of vehicles, the Auto Mall also offers complete service for small and large engines under the same room.

Even with all those services, it might just be the memorabilia on the walls that attract the most attention.

“People usually only get to see this kind of stuff only on 'American Pickers,'” Lende said. “People like to bring in their families just to look around.”

More from the 2023 Progress Edition: Business, Workforce, Retention

Lende has operated service stations and other automotive-related businesses in Jamestown since 1978 and some of the items were gathered by him from his businesses. Other items go back to the 1930s and reflect the automotive and petroleum industries.


Some items are icons from Jamestown’s past including the sign from the Blockbuster franchise that operated on First Avenue in years gone by.

And a mannequin changing into a Superman costume in a phone booth is an interesting piece of American pop culture.

It is complete indoor shopping. There is not another place like this in North Dakota.
Dale Lende, owner, Dale's Auto Mall and More

Lende said he is currently looking for three or four additional employees to work in sales and service at the Auto Mall. Future plans include expanding sales into late-model vehicles and probably hanging a few more pieces of memorabilia on the wall.

Dale’s Auto Mall and More is located next to the Paradiso Restaurant on the south side of Jamestown. Its website is .

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