Frontier Village rebrand receives ADDY Award
A new mascot, Mayor Marty Sinclair, and other village characters were created to interact with visitors.
JAMESTOWN — Frontier Village and its rebrand were recent recipients of an American Advertising Award (ADDY) through the American Advertising Federation of North Dakota.
In a partnership with The Good Kids, a Bismarck-based design studio, work was completed to help share the settlement story of Jamestown while creating a fun and interactive road trip detour along I-94.
“We wanted to provide an experience that would inspire visitors to stay and play in Jamestown,” said Jamestown Tourism Executive Director Emily Bivens. “This would ultimately further our community’s economic development.”
In the process, the settlers’ story was brought to life using a mix of legendary, adventurous and playful fonts and colors that convey the “rough and tumble” way of the pioneers. A new mascot, Mayor Marty Sinclair, and other village characters were created to interact with visitors and teach them about frontier life through their perspectives.
“We took a strategic approach by surveying community members and tourists alike to learn what matters most to them," said Ashton Hauff, co-founder of The Good Kids. "With the results in hand, we created a heavily visual brand filled with an attention-grabbing logo, color suite and village characters to bring the Frontier (Village) story to life. Now the Frontier team has everything they need to turn the ‘Are we there yet?’ into ‘When can we go back?!’”
Visitors can look to learn more about these characters and keep an eye on new stories when they visit Frontier Village in the summer of 2023.