Green Iron Equipment celebrates 20 years of business

The business employs more than 100 people in rural communities.

Medina High School students
Medina High School ag teacher Jenny Vandehoven is shown with junior and senior students of the Medina High School ag class, Precision Ag Support Specialist JaSondra Schmidt and Owen Johnson, Napoleon service manager. Submitted photo

Green Iron Equipment celebrated 20 years of business in March with activities.

The opportunity for a small-town farm equipment dealer came after a previous owner shut closed the doors of a pre-existing dealership. Rod Larson and other local farmers recognized the importance of getting the proper service for their equipment when needed. They also wanted to provide more opportunity and become a part of greater communities so they joined forces and resurrected what is now known as Green Iron Equipment. Green Iron Equipment began in April 2000 with two locations in LaMoure and Ellendale and has since grown to six branches servicing Southeast North Dakota and Northeast South Dakota.

The business offers a full line of new and used but not limited to John Deere agricultural equipment as well as Sales, Parts, Service and Integrated Solutions departments. The business also carries the latest in skid steers, lawnmowers, snowblower and other consumer products.

“Choosing John Deere was easy," Larson said. "In my books, they were No. 1 in the year 2000, and they still are today."


Larson said he enjoys being a part of the Green Iron team and hearing from satisfied customers, noting that is a reflection on the services the employees are providing.

"To them I say, keep up the good work. And thank you to our loyal customers for helping us keep the lights on for 20 years,” he said.

Green Iron Equipment began with four employees and now employs over 100. It is located in Ashley, Ellendale, LaMoure, Milnor and Napoleon in North Dakota and Britton, South Dakota.

In March, Green Iron Equipment celebrated its 20 years with a weeklong event with a different theme for each day. Monday was “Kids’ Coloring Creations” where kids colored a picture from their website in exchange for a mini toy tractor. Each store put the kids’ artwork on display in the showrooms. On Tuesday and Thursday, they gave away multiple items, such as blankets, hats, coffee mugs, coolers, T-shirts and water bottles. Wednesday’s theme was “Buy a Tool, Give a Tool” where they pledged to match any tools purchased that day and donate them to a high school ag/shop class of the customers’ choice. Nine schools received donations on behalf of customers. On Friday, they had a grand prize drawing. One winner at each store location received a John Deere grill with a stand.

Napoleon school class
Napoleon Service Manager Owen Johnson is shown with Napoleon High School's shop teacher Brian Schneider and Napoleon school's seventh grade shop class. Submitted photo

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