Orriginals secures rights to use Walters' name, image and likeness
The Knight Club facilitated the agreement.
JAMESTOWN – A Jamestown business has secured the rights to use a University of Jamestown basketball player’s name, image and likeness on all clothing brands offered by the company.
Jimmies senior forward Mason Walters, a two-time NAIA first team All-American, will serve as a promotional ambassador for Orriginals – a custom apparel embroidery and screen-printing business – under the agreement. Walters is the only UJ basketball player to earn back-to-back first team All-American selections.
“Orriginals is the kind of company I am proud to be affiliated with,” Walters said. “Superior people who provide superior customer service and high-quality clothing. They are also a community-minded company, which was very important to me.”
Walters is a “perfect fit” for Orriginals because he’s a Jamestown native and has integrity, said Penny Orr, who has owned and operated the business with her husband, Len, since 1990. Orriginals was recently acquired by the Orrs' son, Brent Giesler, and is a sponsor of Jimmie athletics.
“Now, Jimmie fans and the entire community can purchase apparel featuring a player we know and love,” Penny Orr said. “We plan to be a big part of promoting Mason’s brand as he takes to the court again this fall.”
The Knight Club facilitated the agreement between Orriginals and Walters. The Knight Club is an independently-run nonprofit organization that helps student-athletes monetize their brands by promoting charitable causes and community service organizations and procuring commercial name, image and likeness deals.
In a unanimous U.S. Supreme Court decision in 2021, the NCAA v. Alston, the court ruled that student-athletes can start earning money in exchange for promoting charitable causes and endorsing commercial products and services, Lunde said. Student-athletes are allowed to connect with supporters in the community to procure NIL deals that benefit the athletes and the supporters.
A NIL collective is a business or organization that sources and facilitates name, image and likeness opportunities for athletes of a specific university, according to the NIL Network’s website.