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‘Super’ boost: Local businesses say Jamestown spends on game fun

Watching the Super Bowl in good company is a tradition of fun and local businesses are saying they are getting a boost. Tim Curtis, manager of the Jamestown Walmart, said that store associates enjoy dressing up for Super Bowl weekend. It's a way ...

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Laura Hust, bakery manager of Cash Wise arranges the Super Bowl display of cookies and other game goodies on Friday. Tom LaVenture / The Sun

Watching the Super Bowl in good company is a tradition of fun and local businesses are saying they are getting a boost.

Tim Curtis, manager of the Jamestown Walmart, said that store associates enjoy dressing up for Super Bowl weekend. It’s a way to have some of their own fun at the conclusion of a pretty busy week, he said.

“For Saturday and Sunday we allow our associates to wear sports-themed shirts,” Curtis said. “It helps to let everyone get into the spirit and excitement of the game.”

Sales in frozen foods and other groceries, deli and even the bakery are up for the week leading up to the Super Bowl, he said. Television sales are also up, he said.

“Whether it’s a small party or a large party people tend to get the same types of things,” Curtis said.

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From wings to sour cream, soda and chips, there are items that move quickly in all the grocery departments around this weekend, he said. The vendors work hard to keep the shelves stocked at this time, he said.

“Saturday will be a really busy day for us and Sunday, of course, really slows around the time of the game,” Curtis said.

Sales on Super Bowl weekend can sometimes exceed the holidays, said Matt Arends, store manager of Cash Wise.

“It is certainly one of the biggest weekends for us and we definitely move a lot of chips and soda,” Arends said. “The deli is also pretty popular with different dips, boneless wings and things like that.”

The timely promotions for soft drinks and game-related foods move a lot of different products, he said.

Jon Beyer, owner of Jonny B’s Brickhouse, said the Super Bowl is traditionally a huge day for pizza. Carryout orders tend to increase significantly on a Super Bowl Sunday, he said.

“We also see some more sandwiches go out, but for the Super Bowl it’s predominantly wings and pizzas we see going out the door,” Beyer said. “This is our first year with growlers and I assume that we will be filling a lot of them.”

Watching a major sporting event on the large screen televisions of a local bar is also exciting, said Andy Dunham, a bartender at Idk Bar & Grill in Jamestown. The food and drink specials help to bring in the big push of customers who are excited to watch the Super Bowl together, he said.

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“The crowd feeds off of each other,” Dunham said. “The excitement is contagious.”

Brad Pederson, owner of Bottles & Jugs liquor store in Jamestown, said beer is the big seller for the Super Bowl. The game brings around a 20 percent boost in sales the week leading up to the game and a 25 to 30 percent boost the weekend of the game.

The more local interest there is in the teams playing in the Super Bowl, the bigger the boost in sales, he said.

“This year is going to be OK but if it involved the Vikings or the Packers then it would mean a lot more volume,” Pederson said.

There is local interest with Carson Wentz and the Eagles, he said. Even if he’s hurt and not playing, the game is still a little special this year, he said.

“But, of course the Super Bowl is always good for business,” Pederson said.

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