The Jamestown Tourism Board learned Monday about expanding the Louis L’Amour story and provided ideas for content to be used in future marketing materials and visitor itineraries.
Allison Limke, visitor experience manager for Jamestown Tourism, is in the process of revising brochures with more definitive information about destination points, said Searle Swedlund, executive director of Jamestown Tourism. The goal is to let people be better aware of what experiences they might have if they take the time to visit one or more sites, he said.
Over the summer there was much research to develop the Louis L’Amour Room and Honor Wall now in place at Alfred Dickey Library, he said. The story of the famous writer’s boyhood could be told at a series of locations that relate to L’Amour, he said.
A Louis L’Amour walking tour would include the site where his boyhood home and father’s livery once stood to the other places that L’Amour mentions were significant in his upbringing such as the former Gladstone Hotel. The sites do not offer a substantive experience alone but people would be interested in following the trail of the entire story, Swedlund said.
Limke said she is working on adding signage and a Talking Trail stop at the site of the former Gladstone Hotel and other L’Amour related sites including the Louis L’Amour Writer’s Shack at Frontier Village, she said. The Talking Trail is a self-guided audio tour where visitors dial a phone number from signage at a site to hear stories related to the historical site.
Sean Johnson, board member, said materials related to L’Amour should include some information to explain who the prolific western novelist was for people not familiar with him. An entire generation of readers does know but it should not be taken for granted that younger people today are as familiar, he said.
In other business, Emily Bivens, executive director of the Jamestown Area Chamber of Commerce, said the 2019 Buffalo Days event, formerly known as White Cloud Days, is scheduled for July 27.
Ilana Xinos, executive director of the National Buffalo Museum, said the board is considering a walking trail along the fenceline of the bison herd summer pasture. The trail would lead from the museum to the World’s Largest Buffalo monument and signage would help visitors identify prairie grass reconstruction areas and points of interest about the herd that might otherwise not be noticed, she said.