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UJ students achieve Top 100 finishes in Business Strategy Game

This year, nine UJ teams competed in the worldwide simulation.

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For two years, the University of Jamestown students taking Business 455: Strategic Management during the spring semester have participated in an online exercise known as The Business Strategy Game. This year, nine UJ teams competed in the worldwide simulation, going up against more than 5,000 teams from 233 colleges and universities across the globe. The students’ work throughout the semester-long simulation earned four of the UJ teams Top 100 finishes.

In the Business Strategy Game, student teams are tasked with running an athletic footwear company and compete against rival companies run by other students for global market leadership. It’s up to each team to use its business savvy to develop a winning competitive strategy and boost their company’s earnings.

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The UJ student team of Wesley Kemp, Tanner Hansen, Cam Hoyt and Trevor Fuerst’s Company G finished No. 1 in Return on Equity (ROE) in Week 17. That same week, Bryce Hooper, Tomas Garcia Vasquez, Sidney Luna-Long and Blake Snyder’s Company F finished No. 3 in ROE.

The other UJ teams that earned a spot in the Top 100 during the semester were Brooks Canfield and Braxton Hewitt, Company D, and Jackie Meiklejohn, Kyler McGillis, and David Martin, Company I.

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“The students in University of Jamestown’s spring 2022 Strategic Management course were outstanding,” said Karen H. Crane, associate professor who taught the course. “Every week throughout the semester, they demonstrated their business knowledge and expertise, as well as their ability to compete with undergraduate and graduate students from across the country and around the globe. "

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