JAMESTOWN — University of Jamestown students taking Business 455, Strategic Management, recently participated in an online exercise known as “The Business Strategy Game.” This year, nine UJ teams competed in the worldwide simulation, going up against more than 5,400 teams from 259 colleges and universities across the globe. The students’ work throughout the semester-long simulation earned four of the UJ teams' Top 100 finishes.
With The Business Strategy Game, student teams are tasked with running an athletic footwear company and competing against rival companies run by other students for global market leadership. It’s up to each team to use its business savvy to develop a winning competitive strategy over the course of the semester and boost their company’s earnings.
The Business Strategy Game provides students the opportunity to apply the skills they have learned in the Strategic Management class, as well as in prerequisite classes, to real-world business scenarios.
The UJ team Hon Jims Shoes, consisting of students Jordan Popoff, Carter Wells, Gracie Bohl and Megan Neiles, placed first worldwide multiple times in overall score four times, which means they were the best in the areas of earnings per share, return on investment, stock price, image rating and credit rating; and earnings per share, two times.
The other UJ teams that earned a spot in the Top 100 during the semester were Buy-in Footwear (Jonah Lietz, Gunnar Gibbs and Cassidy Neuman); Future Footwear (Kamryn Fiscus, Braxton Neas and Christian Owens); and Ideal Footwear (Gunnar Pfaff, Marlie Desarmes and Connor Rollo).
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“It’s exciting seeing the level of strategic skill, deep understanding, critical thinking, and direct application of knowledge our senior UJ students use in BSG," said Karen Crane, associate professor. "They have proven that they are ready for leadership opportunities in the business world and can compete in the global marketplace.”
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