Jenny and Levi Peet weren’t in any big hurry Friday morning at the Buffalo Mall.
The Jamestown couple were out doing some holiday shopping with their two children Aiden, 7, and Adilynn, 3. They had already been to Menards earlier Friday morning and had been to Dunham’s Sports before making their way to Home of Economy in the mall.
“We don’t get up too early to go shopping the day after Thanksgiving,” Jenny Peet said.
But, going shopping on Black Friday is an annual tradition for the Peet family. The day after Thanksgiving is traditionally called “Black Friday” because sales made on that day usually put retail stores “in the black,” meaning they become profitable for the year.
The Buffalo Mall opened early in the morning for its stores’ sales on Black Friday. Dunham’s Sports opened at 4 p.m. Thursday for the start of its holiday sales event. On Friday morning the store opened at 5 a.m. with Sugar Rush opening at 6 a.m. All other stores in the mall were open by 7 a.m.
Jessica Alonge was shopping with her stepdaughter, Tyler, in the mall. She said they had just arrived at Dunham’s Sports to shop and wouldn’t be shopping all day.
“We’ll do some shopping this morning then go to lunch,” she said.
Alonge said this is only her second year living in Jamestown. She said when she lived in Fargo she used to shop every year on Black Friday.
“It was way too busy,” she said. “I like the laid-back feeling here (shopping in Jamestown),” Alonge said.
Kirt Marshall, general manager of Menards in Jamestown, said the parking lot was full with people waiting to get in before the doors opened at 6 a.m.
“There was someone waiting in the parking lot at 4:15 a.m.,” he said.
Marshall said the store had been busy all day, with the parking lot and store just as full around noon as it was just before opening. He said this was the store’s third Black Friday event and people are more familiar with the store now than when it opened in 2015.
“I think people are more used to us being here,” he said.