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Tourism to focus on digital marketing

Digital technology will go further for less cost when marketing to visitors outside of North Dakota in 2019, the Jamestown Tourism Board decided Monday.

Approximately $8,500 in budget dollars are being reallocated toward digital marketing tools, said Searle Swedlund, executive director of Jamestown Tourism. For the past year the organization has shown success with using Google Analytics and so will migrate more into digital marketing and away from merely utilizing the North Dakota Tourism website, he said.

Three companies offered proposals with each offering an advantage in certain areas, he said. He said the next step is to determine which company knows Jamestown and can best deliver on identifying and reaching consumers with an interest in what the area has to offer visitors.

The board directed Swedlund to provide updated proposals that show how the agencies can reach target audiences and provide timely measurements. The companies discussed included Forum Communications Co., the parent company of The Jamestown Sun; Hibu, with multiple locations around the country, and Tilla Delse, of Olympia, Wash., the company that built the current Jamestown Tourism website when it was known as Redplum Media.

In other business, the board set its annual meeting date for 5:15 p.m. Jan. 14, at the Holiday Inn Express in Jamestown. There will be no December meeting of either the executive or full board.