Holiday Dazzle Parade returns to Main Street Nov. 26

Parade entries compete for four awards: Best Dazzle, Most Original Theme, Most Outstanding Amatuer Built and Most Outstanding Civic or Nonprofit.

Organizers are expecting between 40 to 50 entries for the Jamestown Downtown Association’s 17th annual Holiday Dazzle Parade Friday, Nov. 26, in Jamestown.

The parade down Main Street was not held last year because of the coronavirus pandemic.

“We are just so excited to be back in person,” said Lynn Lambrecht, president of the Jamestown Downtown Association. “We had a great response for the floats and things, a great response from the public who wanted to see it go on.”

The parade was not held last year, so organizers planned a Holiday Dazzle Drive By Neighborhood Christmas Parade that was later named the Holiday Dazzle Lighting Contest. The Holiday Dazzle Lighting Contest garnered entries from people who entered their commercial and residential addresses to be part of the “parade” and organizers hoped the alternative event would also serve as an activity for families to drive around and explore the community together during the holiday season.

Robin Iszler, unit administrator for Central Valley Health District will be the grand marshall where she will ride in a convertible at the front of the parade. Iszler was chosen to be the grand marshall because she received the Above and Beyond Award from the Jamestown Area Chamber of Commerce earlier this year.


The temperature Friday evening is expected to be about 27 degrees with 9 to 11 mph winds, according to the National Weather Service.

“Anything above 20 degrees is always a blessing,” Lambrecht said.

She said anywhere from 1,000 to 2,000 people attend the parade on Main Street.

“Some families do it as part of their Friday-after-Thanksgiving holiday tradition with their families coming home for the holidays,” she said.

Parade entries compete for four awards: Best Dazzle, Most Original Theme, Most Outstanding Amatuer Built and Most Outstanding Civic or Nonprofit. Each winner will receive a $100 cash prize and a trophy. The Best Dazzle award recipient receives a traveling trophy where the winner gets to keep it until next year's parade.

“If they use an actual Santa on the float, they are disqualified,” Lambrecht said. “There can only be one Santa, and Santa is at the end of the parade in his sleigh.”

Jamestown Area Ambulance is the defending champion for Best Dazzle when everyone was dressed as NSYNC.

“They were all dressed up as NSYNC,” she said. “They had the stage; they had the music.”


After the parade, an after party will be held at the Gladstone Inn & Suites where there will be cookies, soda, hot chocolate, hot cider and coffee. The Jamestown Choralaires will also lead a sing-along with the community.

“Santa Claus will be there so kids can talk to Santa Claus if they want to,” Lambrecht said. “We also present our awards then -- the trophies and the cash prizes to the winning floats that night.”

The parade is sponsored by Jamestown Area Chamber of Commerce, Terracon Consultants, Titan Machinery, First Community Credit Union and Unison Bank. Unison Bank sponsored the trophies as well.

Lambrecht said the Holiday Dazzle Lighting Contest will be held again this year because of the support it had last year.

“We get the parade back and we also get another event,” she said.

The Jamestown Downtown Association will have a form for people to register their commercial or residential addresses on its website next week. The addresses then get put onto a map on the website for people to use when they drive around town to look at all the different light displays.

People will be able to vote on the best lighting display with the top three winning a cash prize that is sponsored by the Jamestown Downtown Association. The winners will be announced on Dec. 16, and first place will receive $200, second will get $100 and third place will receive $50.

“We have so many beautiful light displays,” Lambrecht said. “It is always nice to get people to drive around all of our different neighborhoods just to see the rest of the town.”



If you go

What: Holiday Dazzle Parade

When: 7 p.m. Friday, Nov. 26

Where: First Avenue in Jamestown; a party will be held after the parade at Gladstone Inn & Suites, 111 2nd St. NE

Related Topics: JAMESTOWN
Masaki Ova joined The Jamestown Sun in August 2021 as a reporter. He grew up on a farm near Pingree, N.D. He majored in communications at the University of Jamestown, N.D.
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