The Jamestown Sun
Their business is as unique in Jamestown as their name.
Redplum Media is the brainchild of Patrick Yatskis and J.P. Cozby, two young men who want to help businesses grow by providing them with a comprehensive approach to marketing. That means designing everything from a logo and letterhead to advertising and brand development.
"We're a different kind of business then Jamestown has had before," Yatskis said. "We help put together a marketing plan so everything goes together to reach a target audience."
He said the underlying meaning behind the use of "red plum" for the name is the essence of their business -- the seed that bears great fruit. Yatskis believes an all-encompassing marketing plan will help small business owners and one-time event promoters reach their business goals.
ADVERTISEMENT
"Marketing is everything that happens in your business," he said. "To achieve success everything has to flow together."
Jim Lees, business development specialist for the Small Business Development Center, said he's very supportive of this new venture. He worked with the two men in developing the concept and believes it's a good addition to Jamestown.
"I'm very excited about their marketing business," Lees said. "There are so many businesses here that can use their expertise."
Cozby has a background in graphic design and handles that end of the work. Originally from Washington, Yatskis said, Cozby, has a real passion for graphic design work.
"He's the meat and bones of the business," he said.
Yatskis provides the client relations aspect of the business. It's his job to work with the client developing a comprehensive marketing plan that encompasses Cozby's graphic designs. He said a basic part of the process is deciding what customer or audience is being targeted, then building a long-range plan with that in mind.
"We partner with the business. We're actually an extension of their business," he said. "Everything is tailored to what the client needs. You want to tie into the deeper reason why people come into the business."
Although the two men are young, they believe their youth means the client gets a new perspective and fresh ideas. And they have help.
ADVERTISEMENT
"We're also connected with some seasoned veterans in the field," Yatskis said. "And we have a mentor guiding the business. We aspire to be the media professional here so local businesses don't have to go out of town."
So far, Redplum Media has been moving its business along based on client referrals. Now they're ready to go "public" with Redplum. But that doesn't mean opening an office. Instead, the two men will meet clients at their offices at their convenience. To contact them for a consultation or with questions, call 320-8999 or e-mail RedplumMedia@yahoo.com .
"Our main objective is to develop a prestigious marketing plan that will grow the business and project the image they want," Yatskis said. "We have a passion to see the Jamestown business community grow and prosper."
Sun reporter Toni Pirkl can be reached at (701) 952-8453 or by e-mail at tonip@jamestownsun.com
